TYI Planning Advisory
High-level and discreet advisory for pro-growth projects
Planning is often complicated and rarely just about planning.
We understand the politics, emotions, and perceptions that shape every debate about development in our communities. Whether it’s a new neighbourhood, a major infrastructure project, or a change to a familiar high street, we know what drives the conversation.
With people on the ground across the UK, we bring local insight to every campaign — because effective advisory services starts with understanding the communities you’re building in and the senior local stakeholders you need to engage with.
Drawing on deep experience across every sector of the built environment, we know the issues that matter most to senior stakeholders. We craft the right messages to help ensure that your project puts its best foot forward.
If you have a project that you would like to talk to our team about, please get in touch on planning@tyistrategy.co.uk

Strategic
Strategic Engagement Support clients with strategic engagement with senior local stakeholders to help introduce the project and ensure it is communicated effectively

Partnership working
Advise clients on models of partnership working between private and public sector, and facilitate introductions to potential partners where appropriate. Introductions will be discreet and based on the connections that the TYI team have.
Our Team
Adam Allnutt
Managing Director & Founder
Before founding The YIMBY Initiative, Adam gained extensive professional experience working across the highest levels of business development, recruitment and politics. He is well connected across business figures and politicians, commanding respect for his work advocating for strategically important and pro-growth policies. As the Managing Director of The YIMBY Initiative, Adam works across all divisions of TYI.
Tom Williams
Director of External Affairs
Tom is a government relations expert, with a professional background in the aerospace, defence and health technology sectors. He most recently spent seven years working at Airbus, and during this time was Chair of the UK Space Public Affairs Group. He has also worked at a public affairs agency and in Parliament. He is an Executive Member of Labour Business. Tom works in the TYI Strategy division.
Jack Shaw
Head of Public Sector Practice, and Policy Specialist
Jack is a councillor for the London Borough of Barking and Dagenham. He previously held roles at Labour Together, IPPR, Westminster City Council and the LGA. As well as being Director of Groundwork Research, Jack is a Policy Fellow at the Productivity Institute. Jack’s experience has given him a deep insight into public sector policy. Jack works in the TYI Services, Research and Strategy divisions.
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