TYI Strategy
Relationship based public affairs, engagement and media services
The TYI Strategy team have worked in public affairs and the media across a wide range of sectors, as well as in Parliament and regional and local government, so bring a wealth of knowledge to the work that they do.
TYI Strategy
Public affairs
Develop and execute a public affairs strategy that includes engagement with politicians across the political spectrum and that aims to raise the profile of pro-growth initiatives and awareness of barriers to growth.
Stakeholder engagement
Work with stakeholders from civil society, industry and academia to build a consensus around pro-growth policies. Bringing policy makers together with other stakeholders will help build a powerful case for pro-growth policies and projects.
Media relations
Work with journalists to place interviews, share case studies and contribute to stories that are part of the pro-growth narrative. This will primarily focus on print and online media, but we will work with clients to identify the best channels for media engagement, if appropriate.
Local and regional government
Our experience at local and regional government level means we are able to confidently lead engagement with key figures from councils and strategic authorities. The policy shift by the national government towards devolution means that successful organisations and projects must consider local and regional government as part of their engagement strategy.
Our Team
Adam Allnutt
Managing Director & Founder
Before founding The YIMBY Initiative, Adam gained extensive professional experience working across the highest levels of business development, recruitment and politics. He is well connected across business figures and politicians, commanding respect for his work advocating for strategically important and pro-growth policies. As the Managing Director of The YIMBY Initiative, Adam works across all divisions of TYI.
Maxwell Marlow
Director of Policy and Research
Maxwell has a distinguished professional background in policy and research, with numerous pieces of his work featured in leading media outlets such as the Financial Times, the Times, the Telegraph and the Guardian. Maxwell’s research and policy work for The YIMBY Initiative has already been considered at the highest levels of government, opposition parties and business. He is responsible for TYI Research and TYI Strategy.
Lewis Bailey
Head of Technology Practice
Lewis’s professional background is in technology, working in both engineering and policy. This gives him a unique insight and approach to his work at TYI. He is also the Founder of Labour Tech, helping politicians understand the important and strategic role that technology plays in economic growth. Lewis works in Services, Research and Strategy divisions.
Hannah Lazell
Policy Specialist - Local Government and Housing
Hannah is a policy specialist with over sixteen years’ experience working in politics, public affairs and policy. Most recently, Hannah spent seven years working at the Local Government Association’s Labour Group Office, gaining in depth experience of local government and devolution in England. As part of this role, Hannah played a key role in putting local government and devolution at the heart of the Labour Party’s policy making process ahead of the 2024 General Election. Hannah works across the TYI Research, Services, Support and Strategy divisions.